Author Archives: Aaron LeBauer

showdown doctors vs google marketing cash based physical therapy practice

Showdown: Physician Referrals vs. Google for New Patients

When I started my Cash Based Practice, I thought, like everyone else, that the key to a busy practice and finding new patients would be through physician referrals, though I knew I needed a variety of referral sources.  I thought that physicians understood what physical therapy can do to help patients.  One of the reasons…

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Quick Tip: Increase your efficiency & lower your overhead with mobile technology

1) Use a mobile credit card processor such as Square. You don’t need to “take insurance” but you do need to accept credit cards in your practice.  I use Square, it has simple flat rate of 2.75% that as a low volume merchant is very difficult to beat.  The payment is transferred into my account…

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Questions? Insurance Reimbursement Cash Paying Physical Therapy Patients

Q&A: What will my patients think when I switch to a private pay physical therapy practice?

The fear that we will lose all or most of our current patients when we switch from a traditional insurance based practice to a cash based, private pay or self-pay practice is a very important and real fear to address.  It is very natural to think about all of your patients leaving You because you now…

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Cash Based Physical Therapy; Blogging, HIPAA & Power Yoga

It has been a while since my last blog post.  My wife, Andra and I have been busy at work this summer treating patients, marketing our practice and visiting with family.  One of the benefits and sometimes time heavy time aspects of my practice is that I fill all of the roles in my office,…

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Q&A: What type of discount should I offer to patients so they choose my cash based therapy practice?

What are you worth?  What is your time worth?  How much do you value your treatment?  Are you afraid patients will go elsewhere when they learn the price you charge? I have answered a fair amount of questions about offering discounts for services.  I have tested discounts in my practice.  In a traditional physical therapy model it…

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Interview with Physical Therapy Cash Based Practice owner Sean Wells

This past weekend I was in Orlando, FL as a presenter at the FLPTPP Annual Conference and I had the opportunity to attend a very inspiring presentation “The One Stop Rehabilitation & Fitness Center” by Sean M. Wells DPT, OCS, ATC/L, CSCS.  Sean is a physical therapist, athletic trainer and personal trainer and the owner of a 100% cash based physical therapy…

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Top 5 Blogs to help you succeed with a physical therapy cash based practice

The following 5 blogs have been very helpful in marketing, administering and working “on” my physical therapy cash based practice.  They are all blogs, with 1 exception, and all are tremendous resources that I’ve used to build my practice and should be for you too.  As I’ve mentioned previously in my post “marketing a niche clinic”, marketing…

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super-bills-and-receipts-for-a-physical-therapy-cash-practice

Superbills & Receipts for a Cash Practice

One of the most common questions asked about running a cash practice is what kind of receipts do I provide my patients? and What should be included on it so the patient will be reimbursed? Most insurance companies do allow for patients to submit the claims themselves and this process is fairly straightforward. I find that…

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Take Action! Support the Medicare Patient Empowerment Act of 2013 (HR 1310)

Are you a physical therapist? Are you considering opening a physical therapy cash practice? Do you belong to the APTA? (If not, you should) Do you want ALL patients to be able to choose your practice when they need physical therapy? Do you want your mother to be able to choose without limitation the best…

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Q&A: Unhappy with your website provider & search engine results?

Q: Any ideas on a good source for a website provider? I have one now and am not very happy with the results. We’re not being found in local searches on internet. Thanks! A: I have two web sites hosted on Hostgator with my url purchased at Godaddy. Both are great hosts and domain registrars, but the website…

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