As if all things Medicare were not confusing enough, the very act of enrolling in Medicare has confusing terminology. When you enroll in Medicare you have a choice to become a “participating provider” or a “non-participating provider”. All together that seems counterintuitive, doesn’t it? Let’s start again with some terminology that will make it helpful for this discussion and provide some descriptive context to Medicare’s terminology: Read More
Well this has been a long time coming. It’s the elephant in the room, Big Brother, aka Medicare. The relationship dynamic between Medicare and physical therapists is a tough one to navigate, considering all of the compliance and payment issues it is difficult on a good day. Add in a dose of cash based physical therapy and you have a recipe for muddy water that you might not want to drink.
Today I am going to describe my experience with running a cash based physical therapy practice and not being enrolled with Medicare. Read More
I am excited to announce that I have been invited to be a featured presenter along side some other amazing people at the WebPT Ascend Business Summit in Dallas, Texas on September 20th, 2014. Ascent is an educational event focused on rehab & therapy provider business growth.
Earn CEUs + Network with Peers + Grow Your Business
Read on for more information and a special offer!
Recently I had the pleasure to spend some time on a video chat with Rachel Wynn, MS CCC-SLP. Rachel is a Speech-Language Pathologist who has worked in skilled nursing, owned a private practice, writes for her advocacy blog Gray Matter Therapy and recently started Story Zest. She helps other therapists and therapy practices connect with their potential patients and customers directly. She helps others tell their story on their website and blog to engage potential patients in a “conversation”, so they can learn how they can benefit from the therapy services.
Connecting and interacting with potential customers is vital, and doing this with your website and/or blog is one of the best and least expensive methods of actualizing direct access marketing. I’ve mentioned before, I get approximately 50% of my new patients from the internet. If you have a therapy practice and do not have a website or blog, you need one plain and simple. If you have website, and it basically serves as your online “brochure or business card” and it can be so much more. You need to listen to this interview. Read More
In the last few months I’ve been really honored to be interviewed and featured on 3 really awesome blogs talking about the cash pay model of physical therapy. As we all know, it’s not just about the Benjamins, as checks, credit cards, flex spending & health savings accounts are also accepted. This will perhaps be the densest post on my blog to date. There is so much to share, great information for any therapist or practice owner, you’ll just have to go and listen to the interviews below. Read More
I am very excited to announce that this blog has been nominated for the 2014 Therapydia Physical Therapy Blog Awards. Being that I started this blog only just over 1 year ago, I’m truly honored to be included amongst this group of amazing blogs, and talented and successful physical therapists and I would really love to win this in just my 1st year.
I hope the time and energy I’ve put into this blog, creating new posts, interviewing other therapists and highlighting many clinical pearls for operating a cash based physical therapy practice have helped you build and improve your current practice. One of the ways you can show your support for my blog (and a great way to show thanks) is to go to Therapydia and vote for me in the “Best Clinic Blog” category. Read More
LeBauer Physical Therapy
A few weeks ago I shot a quick MTV Cribs video of my office just to show how I like to keep my practice simple, comfortable and maintain a low overhead while providing a high value service to my patients. A physical therapy practice does not have to have a huge gym with lots of expensive equipment, which is what was impressed upon me as a student. As you can see in the video below our practice is quite small and intimate. Read More
Today I had the honor and pleasure to interview Ann Wendel, PT, ATC, CMTPT.
Ann owns and operates Prana Physical Therapy in Alexandria, VA which is a 100% cash based physical therapy practice. She has a very active online presence including her personal blog, Linkedin, and Twitter. She also writes monthly columns for BossFit Magazine, GirlsGoneStrong, & WebPT and has recently started writing for Medbridge. She just finished a cash based seminar with Gawenda Seminars and consults with business owners who want to start cash based physical therapy practices.
During this 35 minute interview, Ann shares her thoughts and insights about her practice, her treatment philosophy, listening to patients, Direct Access, why she is such a prolific writer, her biggest regret and the single most important thing she has done to help her practice. Read More
Do you know what it takes?
I’ve been watching these inspiring cash based medical practice videos this morning and I wanted to share them with you. There are some distinct differences between cash based or cash pay physical therapy clinics and medical clinics, such as the ability to “opt-out” of medicare, but the similarities are huge. Listen to what these physicians have to say about their practices, how they benefit and specifically their mindset towards patient care and talking about their services. Read More
Have you done a Google search for your own website lately?
If you do not show up on the 1st page or when people search for your name, do you know how potential patients are going to find you?
and search for these terms:
“your business name“
If you can find yourself, awesome! If not, you have some work to do.
Next search for “Physical Therapy in Your Town” and “Physical Therapist in Your Town”
Then try “Back Pain in Your Town” and “your specialty in Your Town”
If you can find your practice at the top for these, then you are a rock star. If not, there are some easy steps you can take to improve your listings and search ranking. Read More