In today’s episode of The CashPT Lunch Hour #2 I share my interview with the POPTS Killer Chad Madden PT.
Chad discusses his creative strategies to market directly to patients and physicians. He explains how he kept his private practice alive when a majority of his physician referrals started their own practices or became employed by the local hospital and no longer sent patients to his practice.
Many of Chad’s referring physicians, now employed by the hospital can no longer refer patients to him or even return his phone calls. Chad has lost his top referral source 3 times! and his practice is still thriving
Now Chads practice Madden Physical Therapy in Harrisburg, PA is seeing more patients than ever before, including 40 patients a month who list a POPTS physician as their primary physician. Read More
I can’t believe it’s been almost 2 weeks since I gave my presentation at CSM 2015 in Indianapolis. It was really awesome to meet people in person who I follow and interact with online and via social media. It was great to see and meet so many people who are interested in or already own a cash-based physical therapy practice. There was even a large group of PT’s with hybrid practices including Cash+Medicare, In-Network + Cash, In/Out of network combo and Out-of-Network + Cash. Everyone is looking for ways to differentiate themselves, create more value, help patients heal and increase the bottom line because if we can’t keep the doors open, we can’t treat patients. Read More
In this webinar, The CashPT Happy Hour #1, I cover the cash-based mindset & The #1 Online Marketing Mistake most physical therapy practices make or conversely the strategy you need to employ!
I discuss in detail the primary care physical therapy mindset, the value mindset and the mindset patients must have to seek therapy in a cash-based model. We discuss why direct access is key to the cash-based mindset and how to overcome needing a referral, prescription or signed plan of care for physical therapy treatment in your clinic.
I reveal my secret to cash-based marketing and how to get Google, Google Maps and your Google business listing working for you so patients call you directly.
I also introduce the CashPT Blueprint and how it can help you create, grow and market the physical therapy practice of your dreams
Questions Answered In This Episode:
Where Will A Cash-Based Practice Work?
Can you speak on the main issues you’ve encountered offering cash only services?
How do you manage a patient who does not achieve results they expect in your typical 5-8 visit time frame?
What do you do with post-surgical patients who need extended care?
In this episode I talk about the top 3 misconceptions about the cash-based physical therapy model and the #1 mistake most cash-based physical therapists make when starting out. I also introduce my new online training program The CashPT Blueprint and show you how to create the practice of your dreams.
I know it’s been a while since I posted to my blog. Surprise! I’ve been busy!
Since my last post I’ve been working hard to complete The CashPT Blueprint, which is now available for immediate enrollment. I’ve also been treating 22+ patients a week. One week I saw 9 new patients in 3 days! I had the honor to present at the WebPT Ascend Summit. I have also been developing and teaching my own weekend continuing education seminar, Functional Myofascial Therapy, with a colleague here in town. I have submitted my power point slides for CSM 2015 where my topic is “Dramatically Increase Patient Self-Referrals: Free Yourself (and Your Practice) From Physicians.” You should come, and be sure to say hi! I’ll be the tall guy with red hair. And just last week I completed a 200 hour Baptiste Inspired Power Yoga Teacher Training program. Oh, and then there’s my family, Atlanta for Thanksgiving, Charleston, SC for my anniversary, spending lots of time with my girls and grilling out a lot of ribs in the last few months!
I also have some excellent guests and new opportunities in the works for 2015. Stay Tuned. Whew!
So today, what I want to do is check in, say hi and discuss a key aspect for marketing your practice and differentiating yourself from other clinics. It’s about going narrow to get deep. Read More
I’m really excited to share this interview with Jarod Carter PT, DPT, MTC. We covered a lot of topics relating to cash-based and out-of-network physical therapy and I hope you get a lot out of our conversation.
I first “ran into” Jarod via his YouTube videos while reviewing my own. I looked him up and saw he had a similar practice style and philosophy to mine. We are just on the same path helping patients and therapists and he has been a great friend and colleague.
I learned a ton in our conversation together and it is a pleasure and honor to have him as a guest on my blog.
As if all things Medicare were not confusing enough, the very act of enrolling in Medicare has confusing terminology. When you enroll in Medicare you have a choice to become a “participating provider” or a “non-participating provider”. All together that seems counterintuitive, doesn’t it? Let’s start again with some terminology that will make it helpful for this discussion and provide some descriptive context to Medicare’s terminology: Read More
Well this has been a long time coming. It’s the elephant in the room, Big Brother, aka Medicare. The relationship dynamic between Medicare and physical therapists is a tough one to navigate, considering all of the compliance and payment issues it is difficult on a good day. Add in a dose of cash based physical therapy and you have a recipe for muddy water that you might not want to drink.
Today I am going to describe my experience with running a cash based physical therapy practice and not being enrolled with Medicare. Read More
I am excited to announce that I have been invited to be a featured presenter along side some other amazing people at the WebPT Ascend Business Summit in Dallas, Texas on September 20th, 2014. Ascent is an educational event focused on rehab & therapy provider business growth.
Earn CEUs + Network with Peers + Grow Your Business
Recently I had the pleasure to spend some time on a video chat with Rachel Wynn, MS CCC-SLP. Rachel is a Speech-Language Pathologist who has worked in skilled nursing, owned a private practice, writes for her advocacy blog Gray Matter Therapy and recently started Story Zest. She helps other therapists and therapy practices connect with their potential patients and customers directly. She helps others tell their story on their website and blog to engage potential patients in a “conversation”, so they can learn how they can benefit from the therapy services.
Connecting and interacting with potential customers is vital, and doing this with your website and/or blog is one of the best and least expensive methods of actualizing direct access marketing. I’ve mentioned before, I get approximately 50% of my new patients from the internet. If you have a therapy practice and do not have a website or blog, you need one plain and simple. If you have website, and it basically serves as your online “brochure or business card” and it can be so much more. You need to listen to this interview. Read More